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Abbreviated
Table of Contents & Thought Provoking Excerpts |
| Introduction: The Premise |
Slaughter on 10th Avenue.com |
| "In
thirty years of investing, I've been unable to find a correlation
between a calendar year and any meaningful investment, economic,
business, market or interest rate cycle" |
|
Chapter
1:
Wall Street 101 |
Consumers
Buy Products; Investors Buy Securities
The Invasion of the
Business Snatchers |
| "Ultimately,
the income generated by your assets is more important than their current
market value. Realized income pays the bills!" |
| Chapter
2: The Big Three |
Quality,
Diversification, and Income
The Circle of Gold
|
| "No
matter how you slice it, there's no such thing as a bad
profit." |
| Chapter
3: Waltzing
Around Wall Street |
Applying the
"KISS" Principle
Relax, a Volatile
Market is Your Dearest Friend |
| "Averages
and Indices are investment tools designed to provide investors with a
sense of direction, but not of a particular portfolio! There is no clear
relationship between any of these tools and the actual performance of
any properly diversified portfolio." |
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Chapter
4: Buy Low |
Bulls,
Bears, Pigs, Sheep, & Sharks
Now Warming Up in the Bull Pen |
| "To
benefit from a rally, you must take action during the correction.
Trading eliminates dangerous positions in overpriced securities and
replaces them with safer ones in 'undervalued' issues. You just can't do
this with the 'Chain Letter mentality' of Mutual Funds." |
| Chapter
5: What Your Mother Never Told You About Income Investing |
Are
all Fixed Income Securities Created Equal?
The Total Return
Shell Game |
| "The
critical relationship between the two classes of securities in your
portfolio is this: the Market Values of your Equity holdings and that of
your Income investments are totally and completely unrelated." |
| Chapter
6: Sell Higher |
The
Wizards of Wall Street
Fire When You See the Whites of Their eyes! |
| "We
won't hesitate to caution you now that paper profits increase nothing
but hat size. Control your greed with some profit taking." |
| Chapter
7: Performance Evaluation |
Exorcizing the
Wall Street Performance Demons
A New
Wall Street Line Dance |
| "Contrary
to popular belief and Media propaganda, investing is not a competitive
event. Rather, it is a uniquely personal and goal directed activity that
individuals must organize and control for themselves." |
| Chapter
8: The Investment Dashboard |
The Real Scoop on
Annuities
Who's In Your Wallet?!
Indexed Investment Illusions |
|
"Stop
analyzing, charting, predicting, reading, reviewing, classifying, and
crying. It's time for action" |
|
| Ten
Selected Professional Book Reviews & Reader Comments |
|
“The
Best Investment Book I’ve Ever Read!”
Jim Dexter, Host, "The
Jim Dexter Show" (09/15/03) |
Reviewed by: Allen I. Kraut,
Ph.D., Professor of Management, Zicklin School of Business
It was a pleasure to read your book.
This
is a work that deserves a wide audience. The writing style is
clear, and plainspoken. The book is refreshing in its astute and acid
commentary on Wall Street. Investors would
be wise to be aware of the tremendous "brainwashing" to which
Wall Street subjects the public. |
| I
have not been this excited about a book since "The Wall Street
Jungle" by Richard Ney. (Don
G., 03/06/03) |
Reviewed by: James A Cox,
Editor-in-Chief, The Midwest Book Review,
(December, '02)
A realistic guide to what Wall Street tends to
gloss over or conceal from the mainstream public when it comes to
investments in stocks and bonds. The "real scoop" on annuities
and unique insights and wisdom for
investors of varying experience levels. Written for
those whose portfolios have been so badly abused in the recent
rash of corporate corruption scandals. |
|
Reviewed
by: Stu
Taylor, Host of "Equity
Strategies" on "Business
Talk Radio" and
"Radio America"
(09/18/02)
"Now
and then a book comes along that has a
permanent place by the bedside. "The Brainwashing of the
American Investor" is one of those books. Selengut's
masterpiece has unlimited value, and will help maximize your
opportunity to secure the financial future for you and your loved ones
without repeating the mistakes of the past." |
Reviewed by: Dr. Karen J. Frey, CPA, Chair,
Department of Management, Gettysburg
College, (10/30/02)
"The
Brainwashing of the American Investor" is direct,
hard-hitting and brutally honest...The
title implies a strong
message, and the book does not
let the reader down. Once Steve Selengut
debunks the notion that Wall Street is on your side,
he tells you how to take control of your own investments. His strategy
is easy to understand and takes the
guesswork and emotion out of investing. |
| Just finished reading your book
and I loved it, especially the comments about accountants of which I
happen to be one. I am interested in obtaining the "Starter
Kit" you mentioned at the end of your book. Rob
C, CA (4/29/04) |
I found you investment philosophy
and process to be sound, logical and refreshingly different
from what appears to be "canned" advice from other investment
advisers, either "independent" or aligned with major financial
institutions. |
| You make more sense than anyone I
think I've ever heard, and I work in the investments division of my
company. M. E., Scottsdale, AZ, (10/04/03) |
Steve Selengut has been my portfolio manager for 12
years. Over that time, he has practiced what he preaches in his book,
all to my personal gain. Bravo, for telling it like it is. More
important: IT WORKS! |
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| Investment
Skills YOU will Learn & Concepts YOU will Embrace! |
- How to determine the Asset Allocation
Plan that is right for you.
- Why Annuities, Zero Coupon anything,
Commodities, Options, Index Funds, etc. should be religiously
avoided.
- How to identify Quality Investments.
- Why income is the only real hedge against
inflation.
- How to think outside the Mutual Fund box.
- Why corrections are every bit as lovable
as rallies.
- How to diversify properly.
- That there are absolutely no
"Freebies" on Wall Street.
- How to establish the all important profit
taking "sell" target.
- That Commissions and Taxes are secondary
investment considerations at best.
- How to sell out of "love".
- How to monitor investment performance
without thinking about market numbers or anything else that is
outside of your personal goals and objectives.
- And several dozen more...
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Based on 29 reviews.